Wilbraham, incorporated in 1763 as an agricultural center, is today primarily a residential community with some industry located in the northern section of town. Over 80% of the residents commute out of town for professional employment. The Town offers both historic and new home development. Since 2000, the population increased by more than 6% to 14,363 in 2014.
The 1997 median price of a single family home is the 2nd highest in the region, with classic homes set among large lots. Over 89% of housing units are occupied by homeowners. While Wilbraham has experienced substantial residential growth, its rural character is still present and exemplified by the thriving Rice’s Fruit Farm, Green Acres Fruit Farm, and the Bennett Turkey Farm among others. Peaches are a prime product, highlighted each year by the Wilbraham’s annual Peach Basket Festival.
The Town’s industrial area is located at the edge of town along Route 20, which connects Wilbraham to Springfield. The headquarters and a major production facility for the Friendly Ice Cream Corporation is located there. Commercial activity in the center of town includes a country store, pharmacy and gas station. The Wilbraham-Monson Academy, a private co-educational secondary school was founded in 1825. Its campus graces the Town Center.